User Personas
Appreciating the key users of the travel itinerary.
In this page
May 21st, 2025
The Travel Advisor
The Primary User
The Travel Advisor persona represents the needs, workflows, and challenges of someone who curates and manages trips for clients. By focusing on the travel advisor needs, we ensure the system delivers value, efficiency, and satisfaction for the advisor involved in the travel planning process.
See Persona
May 21st, 2025
The Traveler
The End‐User
The Traveler persona embodies the expectations, preferences, and experiences of the end customer who hires the advisor. This persona represents the distinct goals, behaviors, and challenges of the end‐user, the traveler.
see Persona